Shot of Art
Securing Collaborations with Christina Aguilera and 50 Cent Without a Budget
Client: Art Spaces in the USA
Campaign: Elevating sales
Location: New York, Los Angeles, Chicago, and Houston, USA
Year: 2022-2024
Client: Art Spaces in the USA
Campaign: Elevating sales
Location: New York, Los Angeles, Chicago, and Houston, USA
Year: 2022-2024
Overview
This project was executed internally within Shot of Art by Kseniia Petrina and Asya Kruglova as part of their roles in the company.
The objective was to build an influencer marketing direction from scratch in a zero-budget environment and support brand growth across multiple U.S. locations.
Key Contributions
• Influencer Acquisition: Engaged a large volume of influencers across tiers, from micro-creators to internationally recognized personalities (specific figures under NDA).
• Social Media Growth: Contributed to significant growth of the brand’s Instagram presence (metrics under NDA).
• Sales Impact: Influencer-driven initiatives supported measurable growth in sales performance and improved conversion from social audience to studio visitors (data under NDA).
• Media Exposure: Influencer activity contributed to public visibility, including coverage by major media outlets such as Forbes, NBC, CBS, and Fox.
• Database Development: Structured and scaled an internal influencer database (volume under NDA), enabling long-term campaign scalability.
Challenge
At the time, the brand required structured marketing systems to support expansion across several U.S. cities. The focus was on attracting a high-income audience interested in creative leisure experiences, without relying on paid advertising.
Strategy & Execution
Influencer Infrastructure Development
• CRM Implementation: Designed and implemented an internal CRM system to manage influencer communications.
• Process Structuring: Built operational workflows and basic automation to ensure scalable outreach.
Multi-Level Outreach Model
• Influencer identification and continuous sourcing
• Qualification and audience alignment analysis
• Personalized outreach and creative collaboration proposals
Personalized Collaboration Strategy
• Developed customized content narratives tailored to each influencer’s audience.
• Positioned collaborations as value exchange rather than paid promotion.
Impact
The influencer direction became a core growth channel for the brand.
During this period, high-profile public figures, including Christina Aguilera and 50 Cent, visited the studios and shared their experiences publicly.
Key Takeaways
• Systematic influencer outreach can function as a primary growth engine.
• CRM and structured processes significantly increase scalability.
• Personalized engagement outperforms transactional promotion.
Disclaimer
All non-public performance metrics and internal operational data remain confidential under NDA.
This case reflects the professional experience and contribution of Kseniia Petrina and Asya Kruglova during their work within Shot of Art.
This project was executed internally within Shot of Art by Kseniia Petrina and Asya Kruglova as part of their roles in the company.
The objective was to build an influencer marketing direction from scratch in a zero-budget environment and support brand growth across multiple U.S. locations.
Key Contributions
• Influencer Acquisition: Engaged a large volume of influencers across tiers, from micro-creators to internationally recognized personalities (specific figures under NDA).
• Social Media Growth: Contributed to significant growth of the brand’s Instagram presence (metrics under NDA).
• Sales Impact: Influencer-driven initiatives supported measurable growth in sales performance and improved conversion from social audience to studio visitors (data under NDA).
• Media Exposure: Influencer activity contributed to public visibility, including coverage by major media outlets such as Forbes, NBC, CBS, and Fox.
• Database Development: Structured and scaled an internal influencer database (volume under NDA), enabling long-term campaign scalability.
Challenge
At the time, the brand required structured marketing systems to support expansion across several U.S. cities. The focus was on attracting a high-income audience interested in creative leisure experiences, without relying on paid advertising.
Strategy & Execution
Influencer Infrastructure Development
• CRM Implementation: Designed and implemented an internal CRM system to manage influencer communications.
• Process Structuring: Built operational workflows and basic automation to ensure scalable outreach.
Multi-Level Outreach Model
• Influencer identification and continuous sourcing
• Qualification and audience alignment analysis
• Personalized outreach and creative collaboration proposals
Personalized Collaboration Strategy
• Developed customized content narratives tailored to each influencer’s audience.
• Positioned collaborations as value exchange rather than paid promotion.
Impact
The influencer direction became a core growth channel for the brand.
During this period, high-profile public figures, including Christina Aguilera and 50 Cent, visited the studios and shared their experiences publicly.
Key Takeaways
• Systematic influencer outreach can function as a primary growth engine.
• CRM and structured processes significantly increase scalability.
• Personalized engagement outperforms transactional promotion.
Disclaimer
All non-public performance metrics and internal operational data remain confidential under NDA.
This case reflects the professional experience and contribution of Kseniia Petrina and Asya Kruglova during their work within Shot of Art.
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