A product to explain
Turn an unfamiliar product or a complicated benefit into a situation your buyer recognizes.
HOLY MARKETING / SERVICES01 — 03
Creator campaigns for brands
Influencer marketing.
Cast for the part.
Holy Marketing helps brand and marketing teams plan, produce and manage influencer campaigns for a specific audience and market. We cast creators who can make your product believable, then connect the creative, production and reporting.
All countries in Latin America and the Caribbean. 15 countries in Africa. The United States.
Monthly project budgets from US$20,000.
15 minutes · Google Meet · Discuss your campaign and fit
Choose a time in Google Calendar.
Influencer Marketing, defined
Influencer marketing connects a brand with an audience through creators’ own channels. Holy manages the campaign, from audience research and creator selection to contracts, production, publication and reporting.
A scoped campaign
Is this the right service
for your campaign?
Your creator needs to reach the right people and make the product make sense in their lives. We look at audience fit, performance on camera and the practical details that let the campaign launch and keep working.
A specific audience to reach
Build a shortlist around the country, language and customer segment you actually need.
A campaign to run end to end
Keep the creative, creator relationships, approvals and reporting moving through one team.
DOMINICAN REPUBLIC · APRIL 2026Published work / Treinta
Local creator work
for Treinta.
For a business-management app reaching Dominican micro-merchants, Holy connected local casting, production and paid-ad permissions around a subscription objective: 7 creators, 14 pieces of content.
11.1Mreported views
Reels + TikTok
Reels + TikTok
96–99%in-market audience
on Instagram
on Instagram
Holy’s published case reports these content and audience figures. Subscription conversion figures remain with the client. Campaign performance depends on the brief, market, creative and distribution.
Read the Treinta campaign case ↗Scope of work
What goes into your
influencer campaign.
Audience fit
Country and city, language, audience composition and recent content performance. We check who is watching as well as who is following.
Believable delivery
Screen presence, timing, range and product chemistry. Where the brief calls for it, a short sample shows us what a profile cannot.
Creative direction
A clear product benefit, a situation your buyer recognizes and a format the creator can carry in their own voice.
Contracts, rights and approvals
Availability, approvals, deliverables, usage rights and paid amplification permissions are part of the plan from the start.
How we work together
From campaign brief
to live content.
Define the job
Agree on the audience, market, offer, action and evidence that will count as success.
You getCampaign brief + measurement plan
Cast and agree
Review the shortlist, creative fit, scope, rights and creator terms.
You getApproved roster + production brief
Make and launch
Develop concepts, review content and coordinate publication and agreed amplification access.
You getApproved assets + publication log
Report and refine
Review delivery, audience quality and content response alongside the business data your team shares.
You getCampaign report + next-wave recommendations
Responsibilities & ownership
One team across
the full campaign.
Strategy sets the direction. Casting finds the right people. Production makes the story work. Campaign management connects those decisions to publication and reporting.
Holy leads
Audience and creator research; casting; creative direction; creator coordination; production oversight; publication tracking and content reporting.
We align together
Product claims, brand approvals, the budget, usage rights, paid media scope and the definition of a qualified action.
Your team brings
Product access or samples, an approval owner, a working destination for the audience and conversion data where business attribution is required.
How results are measured
Views tell part of the story.
We agree on the rest upfront.
Delivery
What was approved, produced and published; which rights and amplification permissions are available.
Audience & content
In-market reach, views, engagement and creative performance, with platform and audience context.
Business outcomes
Tracked visits, sign-ups or purchases when the agreed analytics and client-side data support attribution.
Common questions
Influencer marketing:
scope, rights and cost.
Which markets do you work in?
Holy Marketing works across all countries in Latin America and the Caribbean, 15 countries in Africa, and the United States. We scope each project around its target country, language, audience and business goal.
How do you choose influencers?
We start with the buyer and the creative job. Audience geography and recent performance matter, alongside delivery on camera, credibility in the category and operational fit.
Can we use the content in paid ads?
We can include paid usage and creator advertising permissions in the scope. Platforms, duration, territories and editing rights are agreed before booking; they are not assumed to be unlimited.
Do you handle production and approvals?
Yes. We coordinate the agreed workflow from creative development and creator briefing through review and publication. The number of assets, revision rounds and approval windows belong in the project scope.
Is this the same as Creator Factory?
Influencer campaigns work with creators and the audiences on their own channels. Creator Factory develops a continuing content operation on accounts created for your brand. The two can work together.
What do you need to estimate a campaign?
The product, target market and buyer, business objective, launch window, budget range, preferred channels and any content usage requirements.
What determines the cost?
Monthly project budgets start at US$20,000. The estimate depends on the market, creator roster, deliverables, production needs and content rights. Tell us your budget range so we can discuss a realistic scope. Paid media spend and creator usage rights should be identified in the proposal.
How is the timeline agreed?
The launch date depends on casting, product access, contracts, production and your approval process. Share any fixed deadline in the first conversation; we confirm the schedule when the scope is agreed.
The next step
Let’s talk about
your next campaign.
Use a 15-minute intro call to talk through the product, target audience and campaign goal. We’ll discuss fit and what we need to scope the work.
Monthly project budgets from US$20,000.
Book a 15-min intro callChoose a time in Google Calendar. You can add context in the booking form.
Prefer to start in writing?
Email your brief to hola@holymarketing.agency