You are entering a new country
Build a local story around the product, category and buyer instead of reusing assumptions from your home market.
HOLY MARKETING / SERVICES03 — 03
Local marketing for brands entering a country
Market entry.
Make it local.
Holy Marketing helps brands enter a new country through audience research, local positioning and creator-led marketing. We build the plan around one market, one buyer and the reasons they would choose your product.
All countries in Latin America and the Caribbean. 15 countries in Africa. The United States.
Monthly project budgets from US$20,000.
15 minutes · Google Meet · Discuss your market and fit
Choose a time in Google Calendar.
Market Entry, defined
Market-entry marketing helps a brand understand and reach buyers in a new country. Holy scopes the research, local messaging, creator campaigns and relevant PR or partnerships around your product readiness and launch goal.
Research, pilot or launch
Which country?
Which buyer? Why you?
Which country? Which buyer? What are they using today, and why would they trust you instead? Each country has its own customer context. We turn those answers into the brief before selecting a channel or a face.
You have awareness, but little trust
Identify what makes the brand credible and useful to the people you want to reach.
You need evidence before scaling
Use a focused launch or pilot to learn which message, audience and channel deserve the next investment.
DOMINICAN REPUBLIC · APRIL 2026Published work / Treinta
Local creator work
for Treinta.
For a business-management app reaching Dominican micro-merchants, Holy connected local casting, production and paid-ad permissions around a subscription objective: 7 creators, 14 pieces of content.
11.1Mreported views
Reels + TikTok
Reels + TikTok
96–99%in-market audience
on Instagram
on Instagram
Holy’s published case reports these content and audience figures. Subscription conversion figures remain with the client. This is an example of the creator-campaign part of market entry; it does not document a complete market launch.
Read the Treinta campaign case ↗Scope of work
What can be included
in a market-entry plan.
Credibility
Local voices and relevant public figures can help introduce an unfamiliar brand. We choose their role around what your buyer needs to feel confident trying the product.
Product understanding
Creators demonstrate where the product fits in real life, with a clear audience, message and next step for each activation.
A continuing presence
Where the product needs recurring education, creator-led brand accounts can keep the conversation going.
Local context
Relevant media stories and business collaborations can connect the launch to the community. They are scoped around the market, not added by default.
How we work together
From local research
to a launch decision.
Understand the market
Examine customer context, buying barriers, local alternatives and the product’s readiness for the chosen audience.
You getMarket brief + priority segment
Build the local proposition
Shape messaging, use cases and credibility signals. Map creators, media and partners to a specific role.
You getLocal narrative + activation plan
Launch a focused test
Agree on hypotheses, creative, channels, budget, approvals and measurement before the first activation.
You getPilot plan + launch assets
Decide what scales
Read audience and business signals by country and channel; refine, expand or stop elements based on the evidence.
You getLearning report + rollout recommendation
Responsibilities & ownership
Localize the decision.
Then the message.
Vocabulary is one part of the work. We also look at who the customer listens to, what they distrust, how the product is used and what needs to happen after a person clicks.
Holy leads
Marketing research and positioning, creator and creative strategy, local activation planning and the execution streams agreed in scope.
Your team brings
Product availability, market eligibility, customer support, pricing and a functioning path from interest to purchase or signup.
We align together
Local claims and approvals, channel responsibilities, analytics access and the decision criteria for the next stage.
How results are measured
A pilot should answer
a business question.
Credibility & relevance
Whether the intended audience recognizes the product’s use case and responds to the local message.
Qualified demand
In-market visits and actions, with sign-ups or sales assessed through the tracking and client data available.
A decision about scale
Which audience, creator, message and channel deserve more investment — with country-level context kept visible.
Common questions
Market entry:
markets, scope and cost.
Which markets do you work in?
Holy Marketing works across all countries in Latin America and the Caribbean, 15 countries in Africa, and the United States. We scope each project around its target country, language, audience and business goal.
Do you only run influencer campaigns?
Creators are a core part of the approach. A market-entry plan can also include local positioning, creator-led brand accounts, PR and business collaborations where those activities solve a specific launch problem.
Can we simply translate our existing campaign?
Your existing work is useful input. We review the underlying use case, references, voice, trust signals and customer journey before deciding what carries over and what needs to change.
Does this include legal setup or product distribution?
This service focuses on marketing strategy and activation. Company registration, regulatory approval, import logistics and commercial distribution need their own agreed owners and specialist support.
What is the first conversation about?
The target country, customer, product readiness, existing evidence, launch objective and available budget. Those inputs help us decide whether the next step is research, a pilot or a wider activation.
What determines the cost?
Monthly project budgets start at US$20,000. The estimate depends on the country, research needs, channels, creator scope and launch stage. Research, a pilot and a wider launch require different budgets. We define the proposed work and third-party costs before the engagement.
How is the timeline agreed?
Timing depends on the country, product readiness, research and agreed channels. We define milestones and review points around those inputs. Legal approval, product availability and a working customer journey need to be in place for the relevant launch activities.
The next step
Tell us where
you want to launch.
Use a 15-minute intro call to discuss the target country, product readiness and launch goal. We’ll explore whether research, a pilot or a wider activation is the right next step.
Monthly project budgets from US$20,000.
Book a 15-min intro callChoose a time in Google Calendar. You can add context in the booking form.
Prefer to start in writing?
Email your brief to hola@holymarketing.agency