You need a continuing presence
Your product needs regular explanation, demonstration and conversation across a sustained publishing program.
HOLY MARKETING / SERVICES02 — 03
An ongoing creator program for brands
Creator Factory.
Your brand’s
creator channel.
Build creator-led social accounts for your brand, with a team to run them. Holy recruits and develops the creators, shapes the content, and manages production, publishing and reporting around your audience.
All countries in Latin America and the Caribbean. 15 countries in Africa. The United States.
Monthly project budgets from US$20,000.
15 minutes · Google Meet · Discuss your brand and fit
Choose a time in Google Calendar.
Creator Factory, defined
Creator Factory is Holy Marketing’s ongoing program for brand-owned, creator-led social accounts. It combines account strategy, creator recruitment and development, recurring content production, publishing and measurement.
An ongoing program
When a Creator Factory
makes sense for your brand.
Your product needs a continuing conversation with customers. The program gives that work a home: accounts created for the brand, recurring content, and a record of which messages and formats are worth developing.
Your audiences need different voices
A distinct customer segment may need its own creator, content perspective and account strategy.
You can support a learning period
You have room for recurring production, feedback and testing, with an internal owner who can keep approvals moving.
How the model differs
A creator program
built around brand accounts.
Holy co-founder Kseniia Petrina describes the Creator Factory approach in her book. It brings account strategy, talent development and recurring content into one program.
The accounts are created for the brand. Content rights, creator permissions and access are defined in the agreement; platform rules still apply.
Read about the Creator Factory methodology ↗This explains the model. No client performance results are presented in this section.
Influencer campaignReach people on creators’ own channels
Ambassador programBuild an ongoing relationship with a creator
Creator FactoryRun creator-led accounts for your brand
Scope of work
What the Creator Factory
team runs for you.
Start with the customer
Choose an audience segment and a recognizable point of view before deciding who appears on camera.
Cast for the work
Look for believable product use, creative skill, consistency and the ability to work with feedback. An existing large following is not the starting requirement.
Develop the voice
Build content themes, hooks and repeatable formats with the creator. Leave room for their personality and a natural relationship with the audience.
Operate and learn
Coordinate production, publishing, comments and reporting. Use results to refine formats, support the talent and plan the next cycle.
How we work together
From account strategy
to a working content program.
Design the program
Map audience segments to creator profiles, account concepts, platforms and a realistic production scope.
You getAudience map + account strategy
Build the team and accounts
Recruit and brief creators; define access, account ownership and the production workflow.
You getCreator roster + account inventory
Produce, publish, test
Run the content cycle. Test themes and delivery, review audience fit and agree where paid support belongs.
You getContent library + publishing rhythm
Keep what earns its place
Review patterns across the cycle, improve the program and plan talent continuity or replacement where needed.
You getFormat playbook + next-cycle plan
Responsibilities & ownership
Your brand owns the accounts.
Creators bring them to life.
The program is set up around accounts created for your brand. Ownership, access, content rights and handover are documented in the engagement, with platform rules and agreed third-party rights taken into account.
The asset
Brand accounts, commissioned content and program data, with access and rights defined in the agreement.
The operating knowledge
Audience insights, tested formats, briefs and production learning that inform the next cycle.
The continuity plan
A documented account and content handover process. A creator transition is planned work; it does not mean the audience response will remain unchanged.
How results are measured
Look for repeatable progress.
Read the whole cycle.
Production health
Publishing consistency, approvals, usable assets and the team’s ability to maintain the agreed work.
Audience & format fit
Who is watching, geography, typical post performance and the share of formats that show repeatable promise.
Commercial learning
Site traffic and attributable actions where tracking is available. Organic content, paid support and live formats are reviewed separately.
Common questions
Creator Factory:
ownership, timing and cost.
Which markets do you work in?
Holy Marketing works across all countries in Latin America and the Caribbean, 15 countries in Africa, and the United States. We scope each project around its target country, language, audience and business goal.
How is Creator Factory different from an ambassador program?
An ambassador usually builds their own account and lends the brand an ongoing association. Creator Factory is organized around accounts created for the brand, alongside a talent and content operating system. Ownership is the key distinction.
Is this just a UGC content package?
A UGC package usually delivers content assets. Creator Factory also includes the account strategy, recurring creator operation, publishing and audience learning defined in the program.
Do we own the creator’s personal profile?
No. The program’s brand accounts are distinct from a creator’s personal profile. Rights to accounts, content, a creator’s likeness and paid usage are set out explicitly in the agreement.
What if a creator leaves?
We plan for talent transitions, account access and content continuity. A replacement still needs casting, onboarding and time to build audience rapport.
Can it work with influencer campaigns?
Yes. An influencer campaign can introduce the product to an existing audience while Creator Factory builds an ongoing brand-owned presence. Each stream keeps its own goals, budget and reporting.
What determines the cost?
Monthly project budgets start at US$20,000. Scope depends on the number of accounts and markets, creator roster, production volume, publishing responsibilities, content rights and program length. Those choices determine the estimate; a recurring program needs a recurring budget.
How is the timeline agreed?
We agree on the setup schedule, production cycle and review points before launch. Hiring, onboarding, product access and approvals all affect timing. Early reviews assess production and audience fit; a new account is not a promise of immediate sales.
The next step
Could this model
work for your brand?
Use a 15-minute intro call to discuss your audience, current content and capacity for an ongoing program. We’ll explore fit and what a useful starting scope would need.
Monthly project budgets from US$20,000.
Book a 15-min intro callChoose a time in Google Calendar. You can add context in the booking form.
Prefer to start in writing?
Email your brief to hola@holymarketing.agency